The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Foamy Haircut
Agency: Africa / São Paulo
Client: AB InBev / Brahma Beer Category: User-Generated Content
The Nominate Me Selfie
Agency: FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore
Client: Political Shakti + The Times Of India Category: User-Generated Content
Doritos Duet Roulette
Agency: R/GA / California + OMD / New York + ProPac / Plano
Client: Frito-Lay Category: User-Generated Content
57 Ways To Dine
Agency: The Kitchen / Toronto + Middle Child / Toronto + Carat / Toronto
Client: Kraft Heinz / Heinz Ketchup Category: User-Generated Content
Award:
2022 Social Media Merit Award
Agency:
Africa / São Paulo
Client:
AB InBev / Brahma Beer
Title:
Foamy Haircut
Category:
User-Generated Content
Annual ID:
OS22_SM064M
Award:
2022 Social Media Merit Award
Agency:
Dunn&Co. / Tampa
Client:
Tampa Bay Lightning
Title:
Tweet Tape
Category:
User-Generated Content
Annual ID:
OS22_SM065M
Award:
2022 Social Media Merit Award
Agency:
FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore
Client:
Political Shakti + The Times Of India
Title:
The Nominate Me Selfie
Category:
User-Generated Content
Annual ID:
OS22_SM066M
Award:
2022 Social Media Merit Award
Agency:
R/GA / California + OMD / New York + ProPac / Plano
Client:
Frito-Lay
Title:
Doritos Duet Roulette
Category:
User-Generated Content
Annual ID:
OS22_SM067M